ROOST’s virtual session will be held from 5:30 to 6:30 p.m. Wednesday, May 10. Pre-registration for the session is required. The pre-registration link, as well as marketing materials and some frequently asked questions about the eclipse, is available at www.roostadk.com/eclipse2024.

The northern region of the Adirondacks — including the Tri-Lakes area — is in the path of totality for the eclipse. That means people here are in the direct line of the moon’s passage between the sun and the earth, completely blocking the sun and creating a shadow over the Adirondacks for around three-and-a-half minutes starting at around 3:24 p.m. on April 8, 2024. People outside the path of totality will only see a partial eclipse.

Because of the region’s prime location for the eclipse, ROOST is expecting an influx of visitors from around the U.S. Wednesday’s community session will include discussions about best marketing practices for the event.

ROOST has come up with a marketing toolkit for local businesses that want to advertise eclipse-related specials or events. The office is calling the eclipse event “Eclipse ADK 2024,” and ROOST created an eclipse website at www.2024-eclipse.com.

ROOST’s eclipse logo

ROOST has also formed the Eclipse ADK 2024 Task Force to discuss and handle all regional eclipse-related topics.