SARANAC LAKE - In celebration of Small Business Saturday and the 2012 holiday season, the village of Saranac Lake community development department, in partnership with Mountain Lake PBS, released a video on the new Borderless North website and YouTube that encourages shoppers to shop local in Saranac Lake during the holiday season.
The video, which is available at borderlessnorth.org/videos/the-12-gifts-of-saranac-lake-shop-local, is set to the music of "The Twelve Days of Christmas" and features owners, employees and customers from 12 downtown businesses singing about unique gifts and products that are available.
The idea behind the video was to find a fun way to highlight the unique shopping opportunities that exist in downtown Saranac Lake. By matching the creative nature of downtown merchants with a catchy Christmas carol, village officials hope the video will encourage residents and visitors to shop in Saranac Lake.
The video was produced by local resident and producer at Mountain Lake PBS Josh Clement. The project gave Mountain Lake PBS a chance to promote Borderless North, its new online and on-air initiative that serves the Tri-Lakes, Plattsburgh and Montreal. The magazine takes an up-close look into the life, history and landscape that surrounds this area. The program is broadcast at 8:30 p.m. every Thursday.
"Our locally owned village businesses, not just those in downtown, give so much to our community," Mayor Clyde Rabideau said. "I encourage everyone to catch the spirit of this fun video and give back to our businesses and shop local this holiday season. Better yet, share the video with your friends and family who live out of town and encourage them to shop in Saranac Lake."