SARANAC LAKE - A group of businesses, venues and event organizers have organized to create "Destination: Adirondack Winter - The Adirondacks' coolest place!" as a marketing brand for winter.
This volunteer effort welcomes other businesses, venues and event organizers to join.
"Destination: Adirondack Winter - The Adirondacks' coolest place!" is aimed at taking advantage of the Saranac Lake area as being nationally recognized as one of the coldest spots in the United States.
As a result of a meeting in the spring at the Tomorrow's Tourism Conference, the concept of developing destination packages among a group of diverse businesses emerged.
"We heard loud and clear from I Love NY and other international, state and regional tourism officials that today's visitor is looking for a diverse experience made simple in one package," committee member Ernest Hohmeyer said in a press release. "By ourselves, our small businesses and venues may be too small to offer all the activities and venues that family, outdoor enthusiasts and today's traveler is looking for. Our small communities and smaller businesses may need to pool their resources to encourage that destination feel."
To be successful, tourism officials noted that these diverse activities - ranging from lodging choices, restaurants, retail, venues and events - need to be put in one destination package.
"When you put all of our winter events and venues together, we can offer an outstanding array of activities that can lure winter visitors here," marketing member Cathy Moore, publisher of the Adirondack Daily Enterprise, said in the release. "The idea is get them to come here and stay longer by letting them know there is more going on here than they may realize."
The Winter Wonderland Festival will highlight the area's notoriety as the "coldest spot in the U.S." by using the tag line "Come to the Adirondacks' coolest place!"
A wide variety of businesses and organizations are participating, ranging from popular venues such as the Wild Center and the Adirondack Carousel and well known events ranging from First Night to Winter Carnival.
"We hope the Winter Festival paves the way for developing a system of working together for additional destination packages throughout the year," Nicole Brownell, Gauthier's Saranac Inn and a Tourism Council member, said in the release.
"Additional businesses, venues and events are encouraged to join us," spokesperson Paula Hameline, executive director of the Adirondack Carousel, said in the press release. "Our effort is to focus on existing businesses and activities and package them together."
For more information on the initiative, contact Moore at 518-891-2600 or firstname.lastname@example.org.