SARANAC LAKE - Mount Pisgah Ski Center is hoping to bring back customers it lost to last year's less-than-ideal winter by holding the line on season pass and daily lift ticket rates.
Village Recreation Director Charlie Martin told the village Board of Trustees Monday that season pass prices for the entire 2012-13 season will be the same as the before-opening-day rate last season.
"As we all know, last year was pretty much a disaster year," Martin said. "Our memberships were down almost 50 percent what the previous season was. What we're focused on this year is bringing people back to the mountain and getting them re-engaged with coming to Pisgah. So I've asked to set the rates where they were last year at the before opening day rate"
For example, a youth pass for a village resident this season will be $100, the same price as it was before the mountain opened for the season last year. A non-village resident youth pass will cost $115.
For adults, the season pass rate will hold at $150 for village residents, $175 for non-village residents. Family passes will be $340 for village residents, $400 for those who live outside the village.
Daily lift ticket rates will also be about the same, although it will actually be a few dollars cheaper to ski and snowboard at Pisgah on weekends than it was last year. Martin told the Enterprise that a youth day pass will cost $8 on both weekdays and weekends. Last year the same pass was $8 on weekdays but $10 on weekends. Adult day pass rates will also be $15 all week this coming season instead of $15 on weekdays and $20 on weekends.
"We realize last year was a bad year," Martin said. "I just want people to know we're not going to try to recover from last year (by raising rates) this year. We're just going to try to move on."
The lack of natural snowfall and overall warmer weather last winter led to a shorter ski season, less revenue and slightly increased expenses at the village-run mountain, which didn't open until Jan. 12. It closed March 15.
Village trustees approved the new rate structure for Pisgah in a unanimous vote Monday.
"It sounds like a good plan," said Trustee Paul Van Cott.
Contact Chris Knight at 518-891-2600 ext. 24 or email@example.com.