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Understanding the Adirondack brand

November 28, 2011
By Kimberly Reilly , Regional Office of Sustainable Tourism

What does "Adirondacks" mean to potential visitors? There continues to be much discussion throughout the region centering around the topic of the Adirondack "brand." As the destination marketing organization for a huge chunk of the Adirondacks, I thought we'd chime in, too. And we bring good news! There is clear evidence that "Adirondacks" does, indeed, mean something to potential visitors.



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